Platinum sounds valuable, exclusive and scarce. All of that is true. But that is also where the first mistake often begins. Scarcity on its own does not make an investment sensible. I always look at platinum in a sober way. Not through headlines, not through hype, but through structure. That means supply, demand, market size, form of ownership, and the question of whether this metal actually fits your strategy. That is what this article is about. Not a blanket yes or no. Bu

Say the word “platinum” and most people instantly picture something rare, elegant, expensive — maybe even “more exclusive” than gold. That’s understandable. And it’s also where the first mistake often starts. Platinum sits within the platinum group metals (PGMs). This isn’t “gold in a different colour”. It’s a different category — with a different purpose, a different market logic and a different price dynamic. If you treat PGMs like classic stores of value, you can end up wi